Hooters returns to NASCAR with Cole Custer at Homestead

3 days ago

1 min read

Hooters is returning to NASCAR competition as a co-primary sponsor of Cole Custer's No. 41 Haas Factory Team Chevrolet for the Nov. 8 race at Homestead-Miami Speedway.

Hooters will share sponsorship duties with Sysco for the season finale, marking the restaurant chain's first NASCAR Cup Series appearance since 2024.

The partnership also includes a fan event. Hooters will host a Pit Stop Party at its Doral, Florida, location featuring an appearance by Custer, along with merchandise and ticket giveaways.

Hooters previously sponsored Chase Elliott's No. 9 Hendrick Motorsports Chevrolet before departing NASCAR in 2024.

Haas Factory Team on X (@HaasFactoryTeam)

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